Global thought leader joins Circklo’s Business Configurator Academy

Words by Circklo team in News

Prof. Peter Fisk, one of the world’s most acclaimed business authors and strategists, will be joining Circklo’s Business Configurator Academy as both a mentor and a judge for the Dragons’ Guild funding pitches taking place at the end of the Academy’s 12-week intensive programme.

If I were to lead a digital, tech or digital sustainability start-up and looked for the best advice and guidance I could get, Peter would be my first choice.  With over 30 years of practical business experience and working with business leaders in over 300 companies and 55 countries, from Adidas to American Express, Bosch to BNP Paribas, Cartier to Coca Cola, McKinsey to Microsoft, P&G to Pfizer, and Virgin to Visa, the digital expertise he brings to our Academy is unparalleled” said Maria Morais, Circklo’s Co-founder.

Fisk’s business career was forged in a superconductivity lab, accelerated by managing supersonic brands, shaped by working in corporations around the world, evolved in a digital start-up, and formalised as CEO of the world’s largest marketing network. He is now a professor of leadership, strategy and innovation at IE Business School, founder of GeniusWorks, and author of 8 books, including the new “Business Recoded: Have the courage to create a better future”.

His advice to all the start-ups that are ready to embark on Circklo’s Business Configurator Academy is as uplifting as it is clear: “The most important thing for you, as a start-up business, is to think how you can grow your business by embracing the opportunities of a changing world. Sustainability is one of the big challenges we have in the world, be it environmental or social; and how can businesses use the power of new technologies to address those challenges”.

Circklo's Configurator Academy is a fixed term, mentorship-driven programme dedicated to start-ups aiming to succeed in sustainable digital innovation.

We are looking to accelerate start-ups for profit and impact in the areas of:

  • Sustainable Food and Beverage companies;
  • Sustainable Fashion companies;
  • Recycling and reuse of resources (i.e., plastic, metals etc.);
  • Non-financial metrics calculators, and track and trace platforms;
  • Financial technology (Fintech).

We work intensively with individual teams for 12 weeks, ensuring we help them create a refined business plan.

Each 12-week cycle culminates in a Dragons' Guild Day, when the teams which have attended the programme will be presenting their business plan to a carefully selected, invite-only audience of investors and industry experts, the goal being that of seeking investment funding for their business idea, and/or a way to validate their idea with a real case scenario.


Set up in London in 2020, Circklo created the first Business Configurator in the world specialised in digital start-ups for the circular economy. Circklo’s main expertise is in developing seed stage start-ups in the sustainability area.

Circklo offers start-ups both the opportunity to raise capital and accelerate their business and, also, to configure their business in such a way that purpose and profit can successfully coexist and complement each other in the 21st century digital world, fully using and embracing the principles of circular economy.

For general inquiries, please send us an email to 

For media inquiries, please send us an email to



He leads GeniusWorks, an innovative business accelerator, based in London, and is professor of leadership, strategy, and innovation at IE Business School in Madrid, where he is Academic Director of their flagship executive programs.

His eight books, translated in 35 languages fuse the brains of Einstein and Picasso, make sense of change, explore the future of business, new ways of working and competing, with the creativity of da Vinci, innovating for positive impact, and learning from the world’s most innovative companies.

His latest book, “Business Recoded”, has just been published.



There are no comments yet. Be the first one to leave a comment!