The Editor in Chief of “The Future of Customer Engagement & Experience” joins Circklo’s Business Configurator Academy

Words by Circklo team in News

For those working across the (e-)commerce spectrum and value chain, the name Jenn VandeZande is one associated with highly valuable insights, unbiased analysis, and thoughtful dialogue. As the Editor in Chief of “The Future of Customer Engagement & Experience”, there are few thought leadership and industry analysis topics that have not been explored by Vande Zande and her team of SEO and content management experts.

Joining Circklo’s Business Configurator Academy as one of its mentors, VandeZande will take the candidates on a journey where she will demonstrate to them the power of words, of relevant content, and of how intelligent (targeted, purposeful, and relevant) thought leadership analysis matters in elevating the credibility and reputation of any start-up.

Words matter; words written and spoken with meaning and passion matter even more – they can resonate, inform and persuade your potential clients/customers to learn more and want more. These are even more true for start-ups which wish to grow, make a name for themselves, secure funding and remain relevant as a new-comer on the marketplace” said VandeZande. 

Circklo's Business Configurator Academy is a fixed term, mentorship-driven programme dedicated to start-ups and SMEs aiming to succeed in sustainable digital innovation.

Circklo is looking to accelerate start-ups for profit and impact in the areas of:

  • Sustainable food and beverage companies;
  • Sustainable fashion companies;
  • Recycling and reuse of resources (i.e., plastic, metals etc.);
  • Non-financial metrics calculators, and track and trace platforms;
  • Financial technology (fintech).

Circklo’s mentors and coaches work intensively with all individual teams for 12 weeks, ensuring these are supported to create a refined business plan.

Each 12-week cycle culminates in a Dragons' Guild Day, when the teams which have attended the programme will be presenting their business plan to a carefully selected, invite-only audience of investors and industry experts, the goal being that of seeking investment funding for their business idea, and/or a way to validate their idea with a real case scenario.

When you are a start-up founder, your time and resources are limited. Knowing what you should do and when it would be the best time for you to do it can make all the difference. Therefore, our Academy has only mentors and coaches that are also practitioners, individuals of high calibre who can provide very pertinent and useful guidance and advice to our candidates. Our Academy creates winners” said Maria Morais, Circklo’s Manging Director.


Set up in London in 2020, Circklo created the first Business Configurator in the world specialised in digital start-ups for the circular economy. Circklo’s main expertise is in developing seed stage start-ups in the sustainability area.

Circklo offers start-ups both the opportunity to raise capital and accelerate their business and, also, to configure their business in such a way that purpose and profit can successfully coexist and complement each other in the 21st century digital world, fully using and embracing the principles of circular economy.

For general inquiries, please send us an email to 

For media inquiries, please send us an email to


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