Start-ups play a key role in circular economy

Words by Circklo team in News

When you are the Chief Information Officer (CIO) and Senior Vice President (SVP) of one of the oldest and most prolific American companies – Carhartt – you must excel at digitalisation, digital innovation, digital sustainability, and circularity.

This is precisely why Circklo’s Co-founder and Chairwoman – Maria Morais – asked John Hill, Carhartt’s CIO and SVP, Business Planning, to join the outstanding line up of mentors of Circklo’s Business Configurator Academy:

I’ve been working with digitally native start-ups for a long time, and I know how important it is for them to benefit from the advice and suggestions of someone like John, a high calibre executive in the retail space, who immediately recognises potential solutions to current or upcoming problems.”

The video footage below has been extracted from Hill’s lecture to Circklo’s Academy start-ups, and it makes for a remarkable watch. In Hill’s own words, “start-ups play a key role because they bring point solutions, they are ready to deploy and can be used to demonstrate the potential behind the solution. The start-ups fill a void that many multinationals are not necessarily willing or ready to take a gamble one – they fuel multinationals and large corporations.”

If you are a digital start-up and your service or product is deeply rooted in circular economy solutions, Circklo is keen to hear from you – our July cohort applications are now open, and you will benefit from the advice, coaching, mentoring and one-on-one support that only our Business Configurator Academy offers in the start-up space. And, if your business solution/innovation is viable and attractive, our angel investors, venture capitalists and hedge fund managers will be ready to invest in you!

Circklo’s Business Configurator Academy is much more than a start-up accelerator or incubator – we are an Academy where business knowledge, pitching techniques, go to market strategies and dry-runs are especially design to make you win.

Our 18 mentors, including John Hill, are ready to meet you, know your product and service, and help you succeed!


Circklo's Business Configurator Academy is a fixed term, mentorship-driven programme dedicated to start-ups and SMEs aiming to succeed in sustainable digital innovation.

Circklo is looking to accelerate start-ups for profit and impact in the areas of:

  • Sustainable food and beverage companies;
  • Sustainable fashion companies;
  • Recycling and reuse of resources (i.e., plastic, metals etc.);
  • Non-financial metrics calculators, and track and trace platforms;
  • Financial technology (fintech).

Circklo’s mentors and coaches work intensively with all individual teams for 12 weeks, ensuring these are supported to create a refined business plan.

Each 12-week cycle culminates in a Dragons' Guild Day, when the teams which have attended the programme will be presenting their business plan to a carefully selected, invite-only audience of investors and industry experts, the goal being that of seeking investment funding for their business idea, and/or a way to validate their idea with a real case scenario.

The applications for July 2021 cohort are now open!



Set up in London in 2020, Circklo created the first Business Configurator in the world specialised in digital start-ups for the circular economy.

Circklo’s main expertise is in developing seed stage start-ups in the sustainability area.

Circklo offers start-ups both the opportunity to raise capital and accelerate their business and, also, to configure their business in such a way that purpose and profit can successfully coexist and complement each other in the 21st century digital world, fully using and embracing the principles of circular economy.

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Established in Detroit in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 5,600 associates worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit


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