Monetising electronic waste

Words by Circklo team in News

A record 53.6 million metric tonnes (Mt) of e-waste – discarded products with a battery or plug such as computers and mobile phones - was reported to be generated worldwide in 2019, according to the findings of the Global E-waste Monitor. Worrying is that the 53.6 million figure above also represents an increase of almost 20% (9.2 million metric tonnes) over the last five years. 

There are incredible opportunities for today’s unconventional and challenger start-ups to try to tackle and monetise all the myriad of problems related to waste in general, and especially to e-waste.

Waste, particularly electronic waste, is also an area of both great concern and interest for Yasmin Sharp, the Global Head of ISV Partnerships at SAP and one of Circklo’s Business Configurator Academy mentors.

In her lecture to our Business Configurator start-ups, Sharp discusses the opportunities and trends that digitally sustainable start-ups should be aware of; among these, the ability to seize market opportunities and enter niche areas that lack circularity and maximum product or service optimisation.

Furthermore, Sharp advises all start-ups that operate in the digital sustainability ecosystem, to add value to it: “If you are not adding value to the ecosystem you are a part of, you’re not going to be successful. If you, as a start-up, have already identified your value and place in that ecosystem, the benefit you could bring to those using your services/products will be remarkable”.

Yasmin Sharp is one of Circklo’s Business Configurator Academy 18 mentors, and an exceptional leader in the tech partnership space.

Watch below a segment from Sharp’s lecture to our Business Configurator Academy start-ups and, if you are fearless, not afraid to challenge the status quo, want to push the boundaries of what is possible and acceptable, and understand that science and technology are the foundation of progress and business success, apply to join our Business Configurator Academy!


Circklo's Business Configurator Academy is a fixed term, mentorship-driven programme dedicated to start-ups and SMEs aiming to succeed in sustainable digital innovation.

Circklo is looking to accelerate start-ups for profit and impact in the areas of:

  • Sustainable food and beverage companies;
  • Sustainable fashion companies;
  • Recycling and reuse of resources (i.e., plastic, metals etc.);
  • Non-financial metrics calculators, and track and trace platforms;
  • Financial technology (fintech).

Circklo’s mentors and coaches work intensively with all individual teams for 12 weeks, ensuring these are supported to create a refined business plan.

Each 12-week cycle culminates in a Dragons' Guild Day, when the teams which have attended the programme will be presenting their business plan to a carefully selected, invite-only audience of investors and industry experts, the goal being that of seeking investment funding for their business idea, and/or a way to validate their idea with a real case scenario.

The applications for July 2021 cohort are now open!



Set up in London in 2020, Circklo created the first Business Configurator in the world specialised in digital start-ups for the circular economy.

Circklo’s main expertise is in developing seed stage start-ups in the sustainability area.

Circklo offers start-ups both the opportunity to raise capital and accelerate their business and, also, to configure their business in such a way that purpose and profit can successfully coexist and complement each other in the 21st century digital world, fully using and embracing the principles of circular economy.

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